Research on Current Status of Car Industry Network Marketing
نویسنده
چکیده
With rapid development of network, network marketing has incomparable advantages compared to traditional marketing. This paper applies field survey results and combines current status of car enterprise network marketing to analyze advantage and disadvantage of car industry network marketing.
منابع مشابه
Car paint thickness control using artificial neural network and regression method
Struggling in world's competitive markets, industries are attempting to upgrade their technologies aiming at improving the quality and minimizing the waste and cutting the price. Industry tries to develop their technology in order to improve quality via proactive quality control. This paper studies the possible paint quality in order to reduce the defects through neural network techniques in au...
متن کاملA Presentation of the Strategic Entrepreneurial Marketing Model in the Construction Industry
The objective of the present study is to provide a strategic entrepreneurial marketing model in the construction industry in the construction companies of the north of the country using the Grounded theory. The present study is a qualitative research which uses Grounded theory by focusing on deep and semi-structured interview and providing an entrepreneurial strategic marketing strategy. In thi...
متن کاملIdentify and Evaluate the Components of Cause-Related Marketing in the Insurance Industry
Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...
متن کاملMarketing Alliances , Firm Networks , and Firm Value Creation
Prior research has found that the announcement of marketing alliances tends to produce no effect on firm value creation in a high-tech context. This article reexamines this issue and investigates whether the characteristics of a firm’s network of alliances affect the firm value created from the announcement of a new marketing alliance. The authors investigate whether network centrality, network...
متن کامل& Christine Moorman Marketing Alliances , Firm Networks , and Firm Value Creation
Prior research has found that the announcement of marketing alliances tends to produce no effect on firm value creation in a high-tech context. This article reexamines this issue and investigates whether the characteristics of a firm’s network of alliances affect the firm value created from the announcement of a new marketing alliance. The authors investigate whether network centrality, network...
متن کامل